A radio station with a rich history is about to bid farewell, and it's a bittersweet moment for many. WNAM, the beloved Adult Standards station in Neenah-Menasha/Appleton, WI, is signing off after 78 remarkable years on air.
Cumulus Media, the parent company, has decided to shut down WNAM, adding it to a list of other stations that have ceased operations this year. But here's where it gets controversial: the decision comes at a time when media landscapes are evolving, and listener habits are changing. It's a tough call, but one that reflects the realities of the industry.
WNAM has been a trusted companion for generations, offering timeless music, memorable personalities, and vital community updates. From storm coverage to local business support, the station has played an integral role in the lives of its listeners. It's a part of the fabric of the community, and its impact will be deeply felt.
"It's hard to believe that WNAM has been a part of our lives for over seven decades," says John Rowe, Cumulus Appleton Market Manager. "We're proud of the legacy we've built, and we're grateful for every employee who has contributed to making WNAM a beacon of local broadcasting."
And this is the part most people miss: WNAM's sound will echo across the region even as it fades into silence. The station's impact will live on through its sister station, WOSH 1490 AM, which will continue to broadcast the Wisconsin Timber Rattlers baseball team's games. So, while WNAM's journey ends, its spirit lives on.
"In radio, you have two tools: sound and silence." - Ira Glass. WNAM's sound has connected generations, and now, as it prepares to go silent, it does so with pride and gratitude.
As we bid farewell to WNAM, we invite you to share your thoughts and memories in the comments. What does WNAM's legacy mean to you? How has it impacted your life? And in a changing media landscape, what do you think is the future of local radio?
